Richard’s Rainwater Drops New Design, Inspiring Consumers to Really Shake Things Up

AUSTIN, Texas, June 15, 2023 (GLOBE NEWSWIRE) — On a mission to turn the bottled water industry right side up, Richard’s Rainwater announces a brand refresh with bold new packaging designed to stand out, just like their hometown of ATX. Richard’s Rainwater has been the nation’s leader in capturing and bottling pure rainwater for decades, dedicated to sourcing and sharing the most renewable drinking water with the nation. The new look reinvigorates this endeavor, featuring the most spectacular element of the water cycle – the rainbow. This iconic natural phenomenon represents the vibrancy and vitality that comes from a renewing rainstorm and symbolizes the optimism Richard’s Rainwater has for our world.
Sarah Karger
[email protected] cloud to bottle, Richard’s Rainwater produces the world’s most renewable bottled water. Richard’s Rainwater was the first and remains the only nationally distributed bottled still and sparkling rainwater in the U.S. Its founder, Richard Heinichen, started a quest to find cleaner, better-tasting water for his family ranch near Austin in 1994. His dream has grown into a movement to build a network of decentralized rainwater collection sites spread across the country in partnership with existing local breweries and beverage manufacturers rehydrating change within the bottled water industry. The rain is caught clean from the sky before it touches the ground, eliminating the need to use harsh chemicals such as fluoride, chlorine, and ammonia. It’s bottled fresh from the only renewable water source, stored in 100% recyclable packaging, and distributed the shortest distance possible from cloud to consumer, revolutionizing the way the bottled water industry has traditionally captured, purified, and distributed water to thirsty customers. 
(GlobeNewsWire)