– ALESSANDRA DELIGHTS FASHION FANS AS SHE CLOSES GLITTERING CATWALK SHOW IN THE ULTIMATE C?ROC PARTY DRESS
Alessandra Ambrosio ensured all eyes were on her when she made a surprise appearance on the runway at Julien Macdonald’s Spring / Summer ’18 show last night in a stunning creation inspired by luxury vodka brand C?ROC. Tipped as one of the most exciting and anticipated shows of the week, Julien Macdonald did not leave the front row disappointed…
(Photo: http://mma.prnewswire.com/media/557437/CIROC_Alessandra_Ambrosio.jpg )
Alessandra was a glamourous surprise addition to last night’s star-studded fashion show, taking to the catwalk and dazzling in a beautiful C?ROC luxury vodka inspired dress. The C?ROC Utopia dress was designed exclusively for Alessandra by the legendary designer, tipping it as one of the hottest party looks to be seen in this year.
Julien Macdonald’s cutting-edge designs for SS18 thrilled onlookers with a ‘parallel universe’ concept. The new collection juxtaposes Julien’s iconic, signature silhouettes with a futuristic, streamlined glamour. High-voltage, form-fitting pieces in molten shades of gold, silver, black and pewter interspersed with flashes of scarlet, ombre sapphire blue and yellow, transport guests to a modern Utopia. An array of intricate beadwork, crystal mesh and lace appear on liquid sheath dresses, knitted catsuits and sports enhanced separates like an other worldly, embellished second skin. Nocturnal foliage motifs appear on flowing silk chiffon recalling the designer’s trip to the Amazonian rainforest and resulting in a captivating fashion experience in the heart of London.
Earlier in the evening Alessandra joined guests of C?ROC vodka for an exclusive pre-show reception. Following the stellar display of models and show stopping looks, Alessandra took to the catwalk in the ultimate party dress to surprise the packed crowd of key media, celebrities and industry figures and reminded them why she is one of the world’s most in demand supermodels. Julien joined her on the catwalk and the pair celebrated one of the most vibrant moments of the London fashion season so far in a spectacular mist of metallic confetti as they closed the electric show.
Speaking afterwards Alessandra Ambrosio said, “What an incredible way to finale the wonderful week of celebrations in London! I was happy when Julien MacDonald designed this dress for me – especially one that is perfect for celebratory occasions! Wearing the C?ROC Utopia dress on tonight’s catwalk was an amazing occasion and definitely one of great on arrival moments to date!”
Julien Macdonald said: “My SS18 collection has been designed with elegant, strong and body confident women and men in mind and showcases looks that are inspired by a modern Utopia and my recent trips to the Amazonian rainforest. This season, I wanted to provide the ultimate balance between my signature high-octane red carpet wear and the sense of entering a new world. I have given my second-skin, highly embellished pieces a stronger, sportier edge. Alessandra Ambrosio and C?ROC are the perfect partners to collaborate with for London Fashion Week as she embodies the powerful, independent women I dress and C?ROC represents the luxury lifestyle we all aspire to. I designed the C?ROC Utopia dress, featuring the brand’s signature ombre’ sapphire blue, to capture C?ROC’s energy and ‘On Arrival’ campaign.”
Alessandra was attending the fashion celebrations in London on behalf of C?ROC luxury vodka as part of the brand’s ‘On Arrival’ campaign – an exciting partnership which follows her year of exciting ‘arrival’ moments at the biggest fashion events in the hottest destinations around the globe. The collaboration spread its stylish wings last week releasing Alessandra’s beautiful ‘Front Row’ look captured by the iconic fashion photographer Mario Testino. This follows the launch of the first look in the collection, Hair & Makeup, earlier this year, with one final killer visual to follow for the New Year celebrations later in 2017.
Enjoy your very own celebratory moment with the C?ROC Utopia party dress available on request at [email protected]. Catch up on all the latest style and latest arrival moments from Alessandra’s behind the scenes on the C?ROC Facebook (https://www.facebook.com/CirocVodkaOfficial/) and Instagram (https://www.instagram.com/cirocvodka/?hl=en) channels.
Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practice.
(Immediapress – Adnkronos
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