– NEW YORK, Sept. 7, 2017 /PRNewswire/ — TRESemme’, the official haircare sponsor of New York Fashion Week, is going back to its roots and partnering with an all-female team of powerhouse stylists, including TRESemme’ Global Hairstylist, Justine Marjan and industry legends Odile Gilbert and Holli Smith.
The brand will go backstage to follow the trio and show the work that goes into each look – from inspiration to creation – taking a slew of social superstars, including Marianna Hewitt, Priscila Gonzalez and Natalia Cabezas, along for the ride. Together they will give women around the world exclusive access to top designer shows and tips on how to re-create the hair looks at home.
“I am thrilled to be back for my second season with TRESemme’ at New York Fashion Week and am proud to be a part of a brand that stands with and supports women,” says Justine Marjan, TRESemme’ Global Hairstylist. “By working with Holli and Odile this season we hope to encourage women around the world to take a step towards reaching their goals – whatever they may be.”
Starting with TRESemme’ founder, Edne Emme – who nearly 70 years ago was a leading stylist and groundbreaking business woman – to today with the collective power of Justine, Odile and Holli, the brand looks for ways to inspire women around the world. This season at Fashion Week, the brand spotlights the need for more women to have greater leading roles backstage.
During New York Fashion Week TRESemme’ will sponsor 15 shows, including: Alice + Olivia, Carolina Herrera, Colovos, Creatures of Comfort, Cushnie et Ochs, Helmut Lang, Jason Wu, Jill Stuart, Jonathan Simkhai, Kate Spade, Naeem Khan, MONSE, Rebecca Minkoff, Sally La Pointe and Tanya Taylor.
Join the conversation and follow the TRESemme’ influencers with #TRESNYFW and at Facebook, Twitter and Instagram for live updates throughout the season.
CONTACT: Allison Goldberg, +1.917.639.4923, [email protected]
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which – Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx – now generate a turnover of €1 billion or more. Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/ (Link opens in a new window). Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey – for the fourth year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013.
For more information about Unilever and its brands, please visit www.unilever.com
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