– The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (“Beijing 2022”) and Yili Group officially announced that, Yili Group will be the only official partner of dairy products for the Beijing 2022. Sticking to the idea of “Keep Climbing All the Way and Infuse Vigor into the Chinese Dream”, put forward by its Chairman Pan Gang, Yili rekindles the relationship with the Olympics and became the only healthy food supplier for both the Summer and Winter Olympic Games. Yili has created a new milestone of Chinese dairy industry.
The robust growth of Yili’s performance in the first half of this year is derived from Chairman Pan Gang’s clear-cut development strategies and accurate judgment of industrial trends as well as the trust from consumers. The high quality of Yili’s products serves as an important cornerstone for its cooperation with Beijing 2022, which turns Yili as the first healthy-food provider that meets the “Both Olympic” standards.
During the period of the report, Yili has upgraded the package and flavor of its room-temperature yogurt Ambrosial. With the launch of such popular new products as “Pro-Kido Formula Milk Powder for Infants and Young Children”, “Fermented Milk of JoyDay Flavor” and “PureDay Cheese Buttermilk”, the capacity for product innovation enables continuous growth.
“Yili represents the highest quality” is a fundamental creed set up by Chairman Pan Gang for the enterprise. Based on its own quality management system featuring “the participation of all the staff and in all the processes in an all-round manner” and the three-level food security risk monitoring, preventing and controlling system covering the “HQ, division and plants”, it leads its way in conducting monitoring, analysis, management and prevention of key points in food safety and quality control from source to end.
Quality is top on the agenda for Yili. Pan Gang proposed that innovation and globalization serve as “two wheels” to drive the strategic growth. On the one hand, Yili emphasizes the golden milk resources of the world, occupying the upstream industry chain. On the other hand, Yili gathers the world’s top intellectual resources to focus on conducting researches on the forward-looking subjects on nutrition and health as well as high-tech healthy food.
Pan Gang put forward the vision that, up until 2020, Yili will help 2 billion consumers across the world enjoy its nutritious and healthy products.
(Immediapress – Adnkronos
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