Unique collaboration to produce bread with lower carbon footprint in Norway


In a European surveyMarius Wærhaug Madsen
Communications Manager, Yara International ASA
M: +47 977 23 199
E: [email protected] of Communication, Reitan Retail
M: +47 402 26 686
E: [email protected] of Communication, Felleskjøpet Agri SA
M: +47 936 03 500 
E:[email protected] of Communication and Sustainability, Norgesmøllene AS
M: +47 977 37 002
E: [email protected]            About Yara Yara grows knowledge to responsibly feed the world and protect the planet. Supporting our vision of a world without hunger and a planet respected, we pursue a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on Growing a Nature-Positive Food Future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain. Reitan Retail is a leading retail company in the Nordic and Baltic region with operations in discount grocery, convenience and mobility across seven countries.
We are a family of 43,500 positive and proactive people and strong brands including REMA 1000, Narvesen, R-kioski, Pressbyrån, Uno-X and 7-Eleven.
In Reitan Retail, we share strong values and a common purpose: To make everyday life a little bit easier and the world a little bit better.Felleskjøpet Agri is a cooperative owned by around 37,500 farmers. Felleskjøpet is the most important supplier of technology and equipment to Norwegian agriculture and has around 100 stores aimed at farmers and consumers in Norway. Our business also includes property management, bread and bakery products, as well as equipment for parks, facilities and pets. We are the market regulator for grain and purchasing and sales cooperatives for our members. Our main goal is to help strengthen our members’ finances in the short and long term. Norgesmøllene is one of the country’s leading food companies within grain and flour-based products.  Since 1866, the company has helped create baking pleasure and spread food knowledge in Norway. Møllerens is Norway’s leading brand for flour, grain, bread and bakery products, and Urkraft has been established as a brand for a series of products made from and with oats. Through sustainable, high-quality products, the ambition is to create food enjoyment, baking pleasure and contribute to a successful and tasty result every time – whether in private individuals’ homes, bakeries or caterers.
(GlobeNewsWire)