– The Maison Herme’s is presenting a new vision of time in joining the Salon International de la Haute Horlogerie (SIHH) in Geneva from January 15th to 19th 2018.
(Photo: https://mma.prnewswire.com/media/628419/Hermes_pavilion.jpg ) (Photo: https://mma.prnewswire.com/media/628420/Hermes_Paris.jpg ) (Photo: https://mma.prnewswire.com/media/628421/Maison_Hermes_pavilion.jpg ) (Photo: https://mma.prnewswire.com/media/628422/La_Montre_Hermes.jpg ) (Photo: https://mma.prnewswire.com/media/628423/Hermes_time.jpg ) (Photo: https://mma.prnewswire.com/media/628424/Hermes_Installation.jpg ) (Photo: https://mma.prnewswire.com/media/628425/Montre_Hermes_Installation.jpg ) (Photo: https://mma.prnewswire.com/media/628426/Hermes_new_vision.jpg ) (Photo: https://mma.prnewswire.com/media/628427/Hermes_architecture.jpg ) (Photo: https://mma.prnewswire.com/media/628428/Hermes_shapes.jpg ) (Photo: https://mma.prnewswire.com/media/628442/Hermes_Watches.jpg ) (Photo: https://mma.prnewswire.com/media/628443/Hermes_Watches_4_Colours.jpg ) (Photo: https://mma.prnewswire.com/media/628444/Hermes_Black_Watch.jpg )
The RDAI interior architecture firm has designed for Herme’s a warm, sophisticated, contemporary setting. The furniture offers a unique journey on which sound, colour and light promotes serenity. Visitors are welcomed by a vast atrium with maplewood screens. Each watch is revealed in a glass cube. More private spaces, spread out like a second skin, enable personalised discussions introducing the various models composing the collection. An enclosed theatre, in which the tiers are covered in Herme’s fabric, is designed for press conferences and presentations.
At the heart of the layout, an installation by Dutch artist, Levi Van Veluw offers visitors a chance to share an emotion. Inside the low-tech square display windows evoking the shape of the famous Herme’s silk scarves, he develops nine interactive animations. Visitors activate little mechanisms which, via a set of pistons and gears, bring to life a spectacular monolith in the centre of the atrium. A building machine offering everyone a timeless experience, an emotion-filled journey on the theme of “time, a Herme’s object”.
This is because at Herme’s, time is also an object. Over and above technical performances which seek to measure, order and control time, Herme’s dares to explore another time. “We want to awaken a playful relationship with time through an object that is true to its function”, explains Pierre-Alexis Dumas, Herme’s Artistic Director. “We create timepieces stemming from the mastery of numerous skills and reflecting a serene perspective on time.”
The Carre’ H, Arceau Casaque and Arceau Pocket Millefiori watches unveiled during the SIHH bear within them the tension inhabiting this object-time.
(Immediapress – Adnkronos
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