Tell Italy’s story to Americans beyond the Italo‐American community, addressing an audience interested in the country’s politics, economy, culture and society. That is the aim of La Stampa USA, the new entirely English digital portal from the SAE Group, presented at the Waldorf Astoria in New York before more than 150 guests including diplomats, business leaders, journalists and representatives of the Italian community.

The platform went live at 6 p.m. local time (midnight in Italy), marking a new phase in the history of the Turin newspaper. The project was presented by Alberto Leonardis, president and founder of the SAE Group; Maurizio Molinari, the group’s editorial director; and Valeria Robecco, managing editor of La Stampa USA, who hosted the evening.

This is not a simple translation of news published in Italy, but an editorial product designed for the U.S. market, with an editorial team made up of Italian and American journalists and content focused on current affairs, politics, the economy, culture, and stories about companies and communities.

The initiative was also supported by Prime Minister Giorgia Meloni, who delivered an English video message. “The transatlantic bond is one of the pillars of our security and prosperity,” the prime minister said, recalling the longstanding friendship between Italy and the United States based on a shared history and common values of freedom and democracy.

Meloni noted the contribution of about 28 million Italian‐Americans to the growth of the United States and emphasized the importance of preserving ties to one’s origins. In this context, she said, La Stampa USA can help tell the stories of Italian communities, introduce Italian companies to new audiences, and promote “roots tourism,” encouraging younger generations to rediscover the regions their ancestors left behind.

“Quality journalism brings our societies closer through knowledge and understanding,” the prime minister added.

In his video message, Rome’s mayor Roberto Gualtieri also highlighted the strong interest in Italy he observed during a recent visit to New York—an interest not limited to Americans of Italian descent. Gualtieri stressed the need to strengthen ties among cities, institutions, businesses and communities to address global challenges such as climate change, innovation and migration.

For Leonardis, the U.S. launch fits into SAE Group’s strategy of growth and internationalization. The publisher recounted his entrepreneurial path, which began thirty years ago in L’Aquila and led to entry into the publishing sector and the acquisition of La Stampa. His goal has been to strengthen the title’s presence in the national market and open it to new international opportunities.

The project’s economic dimension was also highlighted by the signing of a collaboration agreement between the SAE Group and SACE, the Italian export credit agency. The partnership aims to showcase the success stories of Italian companies and foster new commercial opportunities in the United States, Italy’s main extra‐European export market.

The evening also provided a space for cultural dialogue across the Atlantic. Architect Daniel Libeskind, known for his role in the reconstruction of Ground Zero, spoke with writer Antonio Monda about the relationship between Italy and America. When asked what the first word that came to mind about Italy was, Libeskind answered: “Immortality.”

That description, in the architect’s view, refers to Italy’s ability to convey beauty, history and culture and to leave a deep impression on those who encounter the country—a legacy that also retains an element of mystery that is not easily unraveled.

Shifting from culture to business, a conversation with Gherardo Guarducci, active in the U.S. restaurant and hospitality sectors, highlighted the conditions needed to succeed in the American market. According to Guarducci, Italian companies must invest for the long term, have adequate resources and engage local professionals. He also downplayed concerns about a weakening of the Made in Italy brand: when it is authentic and presented correctly, the Italian product maintains distinctive qualities that are hard to replicate.

The editorial project therefore aims to act as a bridge between information, culture and the economy in a market that is strategic for Italy—an ambition reiterated by Maurizio Molinari and Alberto Leonardis in video interviews with Italpress after the presentation.

Both stressed that the new portal is not intended solely for the millions of Italian‐Americans who want to keep their ties to their roots alive. The challenge is also to reach Americans without Italian origins, offering them tools to better understand the country and its transformations.

With the launch of La Stampa USA, the SAE Group aims to bring Italian journalism directly into the American public debate, seeking to turn curiosity about the country into a deeper understanding of its contemporary reality.