– The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European Brand Institute – Europe’s independent brand & patent valuation experts, examined more than 3.000 brand corporations and their brands in 16 industries, according to the latest ISO valuation standards.
Ranking: http://www.europeanbrandinstitute.com/rankings/2017globaltop100/
Facebook, poster child for Consumer Engagement increases its brand value by +44% (EUR 54.763 bn), climbing up to global rank 10 (+44%) within 4 years. Apple slightly loses but remains world’s leading brand corporation with brand values of EUR 144.571bn (-3%), followed by Google EUR 107.913 bn (+17%) and Microsoft EUR 76.867 bn (+2%). China Mobile EUR 55.589 bn (+5%) moves to global rank 8.
LVMH remains Europe’s most valuable brand corporation, representing brand values of EUR 49.979bn (+15%/global rank 12), followed by Belgian AB Inbev EUR 41.674 bn (+3%/global rank 17) and Swiss No.1 Nestle’ EUR 37.745 bn (-1%/global rank 20). Germany’s Telecom EUR 25.217 bn (+2%/global rank 32) replaces Volkswagen Group (EUR 23.363/-12%) on top. Austrian’s Red Bull (EUR 15,247 bn) holds global rank 74.
Gerhard Hrebicek, President European Brand Institute: “Average growth of GLOBAL TOP 100 shows +6,4%,TOP10 rise by +12,4%. Strong brands become even stronger and more valuable. Facebook shows the highest relative growth (+44%), followed by Adidas gaining +41% and KraftHeinz (+34%). US brand corporations, dominating IT & Technology, are leading 10 industries and are worth 62% of TOP 100.
US brand corporations are leading with 49 (0) amongst TOP 100 brand corporations. Europe represents 34(-1) with Germans leading, whilst Asia catches up with 17 (+1).
Press Contact: European Brand Institute Dr. Gerhard Hrebicek T:+431532100014[email protected]
http://www.europeanbrandinstitute.com
(Immediapress – Adnkronos
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