– By forming innovative partnerships with hundreds of organizations, the 11 companies[i] behind some of the world’s most popular beer, wine and spirits brands have:

As detailed in the 2016 Producers’ Commitments progress report^[ii] published today, the world’s leading producers have continued their efforts to tackle the harmful use of alcohol by forging new partnerships across sectors, from governments and small retailers, to not-for-profits and others in the private sector.

(Logo: http://photos.prnewswire.com/prnh/20160524/371287LOGO )

Drawing on case studies from nine countries around the world, the report highlights key lessons and insights for future action and recognizes that while progress has been made there is still much more to do.

Carlos Brito, Chair of the IARD^[iii] CEO Group & CEO of Anheuser-Busch InBev (AB InBev), said: “We take pride in our products and their role in society, believe that a culture of smart drinking is good for business, and recognize our duty to help reduce harmful consumption of alcohol. We have seen that progress is possible, but we know there is much work to do. We all look for occasions to enjoy the good things in life. We all want the best for our families and communities. It’s up to all of us to promote smart drinking and reduce the harmful use of alcohol. Harmful drinking is a complex issue with multiple causes. We believe that beer, wine and spirits companies can be part of the solution. IARD’s ambition is to establish the international standards for preventing harmful consumption, by helping us to share best practices, establish common commitments and facilitating a dialogue with civil society. We are committed to build on our efforts for the final year of our Commitments, and beyond.”

Henry Ashworth, President of IARD added: “The progress report demonstrates the determination of these leading global producers to be a force for good within their industries and society. Long term sustainable change and a reduction in harmful drinking can only happen when private, public and not-for-profit organizations work together locally, nationally and globally. We want to work with others to create new relationships and models of working that drive positive change through our all communities.”

Highlights from the report’s case studies include:

References

i. The 11 signatories to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking [http://www.producerscommitments.org ] are Anheuser-Busch InBev; Asahi Group Holdings; Bacardi; Beam Suntory; Brown-Forman Corporation; Carlsberg; Diageo; Heineken; Kirin Holdings Company; Molson Coors; Pernod Ricard.

ii. The Producers’ Commitments

iii. Launched in January 2015, IARD is a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking and to promoting responsible drinking.

IARD’s members are the leading global alcohol producing companies that are signatories to the Commitments. As Secretariat to the Commitments the signatories to the Commitments have delegated to IARD specific tasks that require coordination at global level.

As Secretariat, IARD:

For more information, and to read the full report, please visit: producerscommitments.org

(Immediapress – Adnkronos
Immediapress e’ un servizio di diffusione di comunicati stampa in testo originale redatto direttamente dall’ente che lo emette. Padovanews non e’ responsabile per i contenuti dei comunicati trasmessi.)