– Dr Gong Yu, founder and CEO of iQIYI, announced the establishment of iQIYI’s Pop Stars Business Division and welcomed Kris Wu to become the Chief VIP Experience Officer.

In a speech, he highlighted the company’s branding efforts to attract young users with its unique value of star-studded team to work for iQIYI’s VIP members while expecting a bright future for iQIYI’s cooperation with Kris Wu.

At the event, the other three star executives also welcomed Kris Wu to join on board in a pre-recorded VCR and presented him with specially-selected gifts, which brought both pressure and passion for the new Chief VIP Experience Officer.

As the newly appointed Chief VIP Experience Officer, Kris Wu expressed his excitement on cooperating with iQIYI and promised to work hard on his new post.

A new TV commercial which stars Kris Wu and is tailor made for iQIYI had been launched at the ceremony.

iQIYI has always valued the idea of youth, fashion and positive-energy and adheres to the brand concept of “Proud to Be An iQIYI VIP Subscriber!”.

iQIYI’s shows including The Rap of China, Sing! and Tientsin Mystic are all turned into huge hits this summer. iQIYI is the pioneer in China’s online video industry to invite pop stars to join the company as a “staff member” and to interact directly with its VIP subscribers.

By teaming up with Kris Wu, who has a large fan base among China’s young people, it’s expected that iQIYI will enhance its influence among the online audience on its way to bigger success.

Photo – https://mma.prnewswire.com/media/553072/Kris_Wu.jpg

(Immediapress – Adnkronos
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