– LOFFICIELUSA.COM will be a fully-integrated, digital newsroom offering consumers international coverage of high fashion, accessories, art, travel, and lifestyle. Approximately 40% of content will be American-centric and locally produced, while the remaining 60% will focus on international news.
L’Officiel USA’s print issues, which will hit newsstands in February 2018, will reflect the online platform and merge all content categories. There will be 6 issues a year, selling at $1 per issue. Each issue will have a unique mix of men’s and women’s fashion, art, travel and lifestyle. The American title marks a milestone for the brand’s image worldwide, as it rounds out its global offering to readers. Communication and distribution will focus on the top 5 American cities and on all lifestyle events during the year such as fashion week, art fairs, and music festivals to name a few.
The US business will operate out of New York and Los Angeles. New York will house the web and editorial team with 10-15 people on staff. The Los Angeles office will serve as a platform to commercialize and house nearly 100 years of article and video intellectual property through the development of original content for television and film, with the aim of becoming the Entertainment Division of L’Officiel USA. The US team will also be launching a new B2B third-party syndication platform to further exploit L’Officiel’s and the Jalou Media Group’s global content offering.
“We have transformed in the past 18 months a 100-year old media company into a digital lifestyle hub. We are reaching an audience of millions of people across the world by connecting curated lifestyle content from our presence in 30 international markets by making L’Officiel truly a global platform.” – Benjamin Eymere, CEO of Jalou Media Group and L’Officiel USA Inc.
In addition, L’Officiel USA has appointed Joseph Akel as Editor in Chief and Editorial Director. Based in New York City prior to joining L’Officiel, Akel was the Editor of V and VMAN, as well as Editor of At Large Magazine.
“L’Officiel is a storied publication and it is exciting to think about the ways in which we can translate its perspective while also establishing a new vision for it, not just replicating what is already there. I think, in many ways, it is bold to make a move like this—to launch a new title—but I also think we live in a time when culture—smart, open-minded, creative culture—is a necessary antidote to the world around us.” – Joseph Akel, Editor-in-Chief of L’Officiel USA Inc.
The company has begun to form its Board of Directors, naming Chris Brown from the GEM Group as Chairman. Other members will include Benjamin Eymere (CEO and Managing Director), Anthony Romano (CSO), Maria Cecilia Andretta (Vice President), Nicolas Reynaud, and Patricia Landeau.
Global Emerging Markets (GEM) has been investing in emerging and international markets for over 20 years, having completed 375 transactions in 70 countries. L’Officiel USA is the anchor investment for GEM’s recently launched media investment strategy housed in their newly opened Los Angeles offices.
“GEM is pleased to partner with the Jalou Media Group to launch L’Officiel USA. L’Officiel USA represents the culmination of close to a century of original content creation powered by an impressive global editorial team and technology infrastructure. We’re excited to leverage the L’Officiel brand in order to commercialize its global content across new entertainment mediums.” – Chris Brown, Founder and Director of GEM.
Owned by JALOU MEDIA GROUP, the leading French title is renowned for its focus on high-end fashion and luxury lifestyle. It is distributed in over 80 countries and is the doyenne of French women’s fashion magazines. L’OFFICIEL has captured the French spirit of elegance and couture’s top talents for nearly 100 years. It now stands as the ultimate style-selection media, advising women on how to dress and directly supporting the retail activity of international fashion and luxury brands featured in the magazine. Based on this core statement of style selection, L’OFFICIEL has a dynamic foreign development strategy with its international network of foreign editions of L’OFFICIEL, L’OFFICIEL Hommes, L’OFFICIEL Art and other brand satellites, published under license by local publishers, local joint-venture, or directly by JALOU MEDIA GROUP. In 2017 for the first time a press group created its patented technology, LOFFICIEL.COM, the first global digital network dedicated to lifestyle.
ABOUT JALOU MEDIA GROUP
JALOU MEDIA GROUP is a family owned media group based in Paris, the international fashion capital, for nearly 100 years. Presided by Marie-Jose Jalou, the group is entirely controlled by the Jalou family. With 10 magazines (L’OFFICIEL, L’OFFICIEL Hommes, L’OFFICIEL Art, L’OFFICIEL Voyage, La Revue des Montres, Jalouse, L’OFFICIEL 1000 Mode’les, L’OFFICIEL Shopping, L’OFFICIEL 1000 Mode’les Design, L’OFFICIEL Me’decine et Chirurgie Esthetique), its patented technology LOFFICIEL.COM, JALOU MEDIA GROUP is present in more than 80 countries, with more than 44 international own editions, representing a positive solution for the evolution of a stable media industry.
For any inquiries, please contact:PURPLE, Jocelyn Mak[email protected]
GEM Group, Anthony Romano[email protected]
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