– Paşabahce, one of the world’s largest manufacturers of glass household items, has opened a new showroom and office in the German city of Dusseldorf. The showroom is going to feature various collections within the company’s wide product range.
Praised by consumers for products that make a difference, Paşabahce now opens a showroom inside its new Schwanenhofe offices in Dusseldorf, Germany.
The new 300 m2 showroom is going to serve as a new base for Paşabahce’s customers in North Europe. Products to be on display at the showroom include the company’s mass-produced and handmade products for the retail and hospitality industries, the unique products within the “Nude” range, which is the global designer brand of the Şişecam Group, as well as exclusive products targeting the premium segment.
Designed and built by the famous architecture house Demirden Design, the showroom features a glass-covered high walling system custom-designed for various product series of Paşabahce, enabling an effective and innovative product display. Abstract visuals positioned among the various product groups both create a powerful impact with their impressive size, and transform the display space into an intimate experience.
The “Nude” section of the showroom is designed to reflect the identity of that brand. Natural materials and lean forms are combined to create a product display functionality. Surfaces that look like concrete form the basis of the display structure, thus reminding visitors of the motto “simple is beautiful”. The main display elements serve as modern internal furniture, constituting one of the building blocks of a spacious design.
The opening ceremony on 19 September was attended by major Paşabahce customers and business partners in Northern Europe, protocol members and top executives.
Paşabahce Cam Sanayii ve Ticaret A.Ş. (Paşabahce), part of the Şişecam Group, a global player in the glass industry, is Europe’s second largestglassware producer, and the third largest in the world. Paşabahce, one of the most established companies in Turkey with its roots going back over 80 years to Ataturk himself, also owns ‘Paşabahce Boutiques’, the country’s leading retailer in its field with a unique specialized retailing concept.
Offering over twenty thousand automated and handmade products to a vast audience across the world, Paşabahce exports to 140 countries, and has production plants in Kirklareli, Eskişehir and Denizli in Turkey, and Bulgaria and the Russian Federation abroad.http://www.pasabahce.com
(Immediapress – Adnkronos
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